Yumoş worked with us on website design and data collection for Yumvivor, a campaign that stands out with its innovative media use. Yumvivor was a game that could be played on website and mobile site, as well as Smart TV. The users were required to fill out a form, regardless of the platform they use, in order to enter the leaderboard and qualify for the reward. We carried out a comprehensive process including campaign structure, score infrastructure, registration system and Smart TV integration.