data oriented projects, national lottery directorate approved sweepstakes
Yumoş Galataport Sweepstakes
Yumoş organized an event in Galataport to increase the awareness of its laundry detergent and to encourage trial. “Why should Yumoş bear stay with you?” was the question we asked the users who participated in the digital broadcast that went live during the event. The respondents earned a draw in the sweepstakes and the data collected was used for retargeting opportunities.
Unilever / Yumoş