We designed a sweepstakes campaign with weekly rewards for Ülker Albeni in 2017. Consumers would send the passwords on the product packaging via SMS, website, mobile site, iOS and Android applications and participate in the draw to win movie tickets for two or Albeni gift boxes. We played a part in all phases of the project, from code production to participation infrastructure, creation of participation channels and the sweepstakes system. After the campaign had great success in its first year, it continued in 2018 with monthly draws for 6 months.