Algida implemented a campaign in which Nogger and Boom Boom brands collaborated with House of Gamers. We developed a website to select 5 Nogger Noobs who will challenge 5 Boom Boom Celebrities in the Game House. The users applied via this website and as the noobs selected by the jury faced the celebrities, audience auditions started in the second phase of the project. Another round of applications were collected on the website to determine the audience who would attend the finals between Boom Boom Celebrities and Nogger Noobs.