Magnum’s annual summer campaign receives very high levels of participation and many users reached the call center for support issues. We added a smart banner area to the website in order to reduce the workload on call center. Users who clicked the “Get Help” button that was added as a widget on the participation form were redirected to the frequently asked questions about the campaign under 3 categories. Those who were experiencing problems with the stick or the code entry uploaded their stick photos via the additional form field and sent their query to the call center including visual feedback.