Reaching schools all over Turkey for 10 years with the School Hygiene Program, Domestos set out for a marketing campaign that would increase the awareness of the project. The brand made an integration with Survivor, one of the most populat TV shows in Turkey. After the campaign announcement made during the show, users visited the website and answered the question “How many students have received support packages from Domestos in the last 10 years?”, and participated in the sweepstakes.