Algida Maraş Usulü wanted to carry out a campaign in which families would compete against each other on Instagram Live. We designed a three-part system that enabled collecting points, obtaining personal information and participating in the live event on Algida App. On the campaign site created from scratch, we implemented a campaign structure in which users earned Algida App points, participated in the General Directorate of the National Lottery permitted sweepstakes and answer the questions for participating in the Instagram Live event.