After the summer months, Algida redirected its communcation efforts from personal consumption to Algida In Home products. To support Cartr d’Or and Algida Maraş Usulü sales, the brand carried out sweepstakes campaigns in 2018 and 2019 back to school seasons. The campaign supported participation via the website, mobile site and SMS, and the users sent the codes in product packages to win the grand prize. We took part in all processes of the campaign, from code production to permissions, from design and infrastructure to the creation of participation channels.