As a part of “Beautiful when Clean” campaign, Cif helped with cleaning İstanbul through a collaboration with the Red Crescend and İstanbul Metropolitan Municipality. Cif placed devices that they have manufactured named “TrashCathers” in different areas of the Bosphorus and collected garbage from water surface while cleaning up other parts of the city as well. We built a website that explained the details of the project and demonstrated the outcome, in order to improve awareness and reach.