PMI was looking for an interactive solution that could deliver information and provide motivation to the sales team. We have developed a software and implemented a video flow that progresses in line with the user’s choices. We asked the sales team users to make a decision at the end of each interactive video and we continued the experience with the relevant content. The player was designed fully embeddable and integrated on PMI’s own sales platform. The video attracted a lot of attention and spread by word of mouth.